Your Speaker

Matt Weinberger

Director – Nextgengolf Operations at the PGA of America


About This Speaker

Matt Weinberger currently resides in Prosper, TX and works out of the PGA of America Headquarters in Frisco, TX. Matt helps conduct all Nextgengolf operations and manages the 8 championships nationwide.

Session Title

Millennial Research Findings from Nextgengolf and GGA Partners


In many clubs today, the long-held expectations and perceptions of existing, aging members are at odds with the entirely different needs and expectations of a new wave of younger, more casual members. The challenge for clubs? To create an environment which not only appeals to the new wave, but where members of all types can coexist.


  1. Who are these Millennial and Generation Z golfers?
  2. How can they benefit my club?
  3. Why does this generation play golf and barriers to entry?
  4. Attitudes towards private club membership