Your Speaker

Melissa Hansen


About This Speaker

Melissa Hansen is a private club membership and marketing educator that provides resources to industry professionals who are striving to get creative and think outside the box. With over ten years in the hospitality industry, she has had the opportunity to work with clubs from all around the world.

Melissa provides clear strategies for membership success and offers personalized education tailored to fit the current needs of the club all while taking the membership department to the next level.

Melissa has been in the role of the Director of Membership and Marketing in Naples, Florida for over a decade. In addition to her role as Membership Director, she served on the board and as president of the Membership Directors of Southwest Florida for seven years.

Melissa has a passion for education and connecting with those within the club industry.

To learn more or to connect with Melissa visit

Session Title

The Ultimate New Member Orientation


The purpose of a new member orientation is to familiarize your new members with the club, the staff and other members. A successful orientation acquaints, informs, and motivates your new member to use the club so that you receive the highest level of retention in the years to come.

During this session, we will tackle the proper way to orientate and welcome your new members to the club as well as discuss some creative ways to engage.


Attendees will leave with a roadmap to hosting a successful orientation as well as a checklist to create the perfect welcome packet to provide to your new members upon joining. After watching this session, you will have the confidence to launch an engaging orienation process that will get your new members onboarded and using the amenties at your club from the day they join.