Change is Good!

This Content is for All-Access Passholders Only

To be successful in today’s private club industry, you must adapt to an ever changing world. Traditions are great and must always be remembered, but to survive you must be proactive with changes to your club.


  1. Why you should consider repurposing underutilized space.
  2. Changing club policies to accommodate today’s new member.
  3. Club Culture changes and how to make your different stakeholders groups get along.

Your Speaker

Bill Morari, ECM

General Manager/COO of The National Club


About This Speaker

I have worked at the National Club for over 40 years and have been the GM/COO for the past 24 years. During my tenure, the club has dramatically changed its culture and Physical plant.

Actively involved in CSCM at the Ontario Branch(President 2005) and National Board(President 2010/11), Co-Chaired National CSCM Confencesm 2005-Niagara-on-the-Lake, 2008-Chicago, as well as Co-Chaired 2 City Club Summits.

An active Rotary Club of Toronto member since 1999, loves family, friends, his dog, all sports, cooking, wine and many other activities that I am mediocre at!