James Cronk

President – Golf Industry Guru & Cronk Group Inc.


James Cronk is a club industry leader with over 30 years experience in the golf and service industry. He has presented keynote sessions and workshop seminars at major golf industry events around the world, including the CSCM National Conference (twice), the Asia Pacific Golf Summit (6 times including India in November 2019), the European Golf Business Conference (3 times including Portugal 2020), the CMAA World Conference (twice) and many more. He recently presented the session titled ‘Keeping Your Sanity While Managing Humanity’ at the NGCOA Canada 2019 Conference in Niagara Falls (his 13th appearance at that conference).

A former golf professional and club manager, James’s has real life experience in the industry, and his success as a leader is evident in the recognitions bestowed upon himself and his teams, including his facility being recognized by Golf Digest as having the ‘5th Best Customer Service in North America’ and being rated by BC Business Magazine as one of British Columbia’s ‘Top Ten Employers’.

His company CRONK GROUP helps clubs and organizations achieve their goals and increase their profits by improving their systems, their service and their people. He and his team recognize the many obstacles facing the golf industry today and they believe that each project comes with its own unique opportunities, challenges and solutions. Their list of clients includes all types of private clubs, public facilities and organizations, including athletic clubs such as Hollyburn Country Club, family-owned daily fee courses such as Country Side Golf Club in Edmonton, private golf clubs such as The Wascana in Regina and Point Grey Golf Club in Vancouver, tennis clubs such as The Toronto Lawn and Tennis Club, yacht clubs such as the Kelowna Yacht Club, and resort destinations such as the Province of Prince Edward Island.

James and his business partner Scott Masse have recently launched a new online training platform for the club industry. Golf Industry Guru is an on-line manager training resource featuring tools, tips, templates, videos and blogs from many of the world’s leading golf and hospitality industry gurus.

To learn more visit and

The Talk

Keeping Your Sanity While Managing Humanity

The Club Innovation Conference is presented by: