Joe Krenn, CCM, CCE, ECM

CEO / General Manager – Farmington Country Club


Joe Krenn, CCM is the CEO/ General Manager at Farmington Country Club in Charlottesville, Virginia since 2012. Farmington is a member-owned, private club with 2500+ members, 450+ staff, $21+ million operating revenue; offers golf, tennis, fitness, aquatics, overnight accommodations, childcare, and various dining venues. The club is ranked consistently as a top 40 Platinum Clubs and recognized as a top private club in Virginia. He is the Club’s fifth GM/COO in its 93-year history. Prior to Farmington Country Club, Joe has gained management experience with a variety of other highly distinguished private clubs in the nation such as the Atlanta Athletic Club, Ansley Golf Club, and Cherokee Town & Country Club.

Joe was awarded his Masters of Business Administration from Kennesaw State University – Michael J. Coles College of Business, and his B.S. in Hospitality Management and A.S. Recreation and Leisure Management from Johnson and Wales University. He is a Certified Chief Executive and Club Manager, serves as a national director for the Club Management Association of America (CMAA). In 2017, Joe was awarded the James Brewer Award for Excellence in Club Management.

The Talk

Life Lessons in Leadership

The Club Innovation Conference is presented by: