These days, membership at a club is about more than just a status symbol. Prospective members want to be part of a community that aligns with their goals and values, which means clubs need to be innovative and forward-thinking with how they showcase what makes them unique.
This talk will show you how to think strategically about your club’s history, brand, and values, and will offer strategies on how to adapt these stories to digital landscapes like social media, blogging, and email marketing, and more.
Key Takeaways from this Session
- Why your club’s brand story matters
- How to create strategy-based content for your club
- How to write and publish effective blogs and newsletters
- How to create eye-catching video content for your club
- How to use user-generated-content (UGC) to market your club