Why People Buy Memberships: The Emotional Triggers Behind Big Decisions

All the analytics, automation tools, machine learning, and other current buzzwords in the world will never help you create high-converting experiences for your prospects if you fail to leverage the one component that matters more than anything else in marketing: emotion. Talia Wolf will show us how to tap into the different emotional triggers that persuade people’s purchasing decisions.



Key Takeaways from this Session

  • The powerful emotional targeting method Talia uses to increase conversions for her clients
  • A step-by-step process for discovering your prospect’s emotions and how to leverage them to increase conversions

The Club Innovation Conference is presented by: