Effective strategic planning is a lot like preparing for a road trip. You can’t map the route if you don’t know where you’re starting from, and you’re not likely to reach your destination if you don’t have enough fuel for the journey. A capital reserve study is the process that identifies your starting point (where you are now) and keeps the road ahead in focus as you move toward your destination. Capital strategies modeling is the mechanism for figuring out how much fuel you’re going to need along the way (capital funding) and exactly where you’re going to get it.

In this session, we’ll explain these two cornerstones of effective strategic planning and how they work together to provide a firm foundation for your strategic planning process.